Brand evolution for Kin + Carta
After almost 4 years of the brand’s existing look and feel, and aquisitions of multiple different business, the time came to evolve and refresh the brand to better reflect the modern, high performance consultancy Kin + Carta had become.
I evolved the use of the plus mark, removed legacy colours and switched to a more vibrant purple. My role on this project also included defining consistent image usage and guidelines, defining type use, and developing impactful social media & print templates.
Web / Social Media
Leading with the new purple colour in order to create compelling and impactful posts that catch the eye on social media feeds.
Supplemented by charcoal, white and lighter purples in order to keep content from getting stale.
Set clear rules around type that involve restrticting the serif font to large headlines only.
Logo
Showcasing how the new brand can be applied to various different print assets
Uses including annual reports, office posters, whitepapers etc. to create engaging and vibrant designs.
Other applications
Various miscellaneous applications of the new branding across different formats such as swag and event stands.
