Branding for a Matchday VIP - 2018/19.
Prior to the start of the 2018/19 Season, I was tasked with updating the creative for the club's 'Matchday VIP' offering. The previous creative had been in use for 8 seasons and had become dated and clunky. So the objective was to restore a premium feel to the product, as fans would pay much larger sums of money for these tickets compared to regular match tickets.
Logo & Hero Image
Campaign hero image, consisting of new logo and stadium background.
The logo reverts back to the original club font family ‘Stone Sans’ creating a more authentic logo that is closer to the club brand.
Centred text with opened character spacing present a regal feel and subtle uses of the devil as a signature mark strengthen the identity.
Imagery
Use of the hero image combined with star players from the squad, with contrasted light.
For use on campaign assets such as billboards, tickets and social media posts.
Various applications
This is how the creative was applied across various forms of media.
Paid Digital Ads
