Kin + Carta: Visual identity
for a global Tech-Giant
During my second year at AmazeRealise, we came together with several of our sister agencies in the global connective to form one new company, Kin + Carta. This needed a brand new visual identity.
Along with my team, I was responsible for defining the visual identity and rolling it out across multiple executions such as web, print, social media and presentation templates. I created internal and external brand assets for Kin + Carta and acted as brand guardian to ensure assets had a consistent look-and-feel.
Web
Worked with the Design Director to set the visual style for web pages.
Used typographic header images to allieviate the use of stock imagery that plagued the old site.
Leading with dark mode with pops of the brand gradient.
Social Media
I was solely responsible for the output of creative on the company’s social media channels, below are a selection of posts that were created.
Switching up the colours to keep things looking fresh but following a similar type treatment to ensure consistency.
Presentations & Decks
Master templates for Keynote, Powerpoint and Google slides.
After an audit and survey of the existing templates, a pattern emerged for what slides were needed and for what could be improved.
After launch, I was responsible for maintaing and updating the templates.
This is how the brand was used across various print applications, using templates where possible to ensure consistency.
Change Report 2021
An example of a longer format document.
Other applications
