Creating an updated brand for
Manchester United’s Exec Club
The new 19/20 Exec Club creative focuses on the complete premium experience. ‘The Club Within’ connects with the emotive rationale of being an Executive Club member, seeing the same faces week on week and feeling part of an elite members club: the 'Club Within a Club'. The fresh new creative route for the 19/20 season is reflective of the new proposition;
The Executive Club, Manchester United’s private member’s club, the complete Manchester United experience.
Logo
A white and dark grey foil colour palette combined with stripping back the creative further enhances the premium nature of the product, whilst differentiating it from the club’s Matchday VIP offering.
Collateral
Below, you can see various different applications of the brand across different assets including lightboxes, social media, digiboards and gift boxes. The idea was to keep things understated an clean to reinforce that premium feel.
Example of a print ad, appearing in magazines and match programmes.
Instagram carosuel
Stadium lightbox
Member gift box
Digi-boards